What do we stand for?

​For context, 'ruka' is a Zimbabwean [Shona] directive from the verb, 'kuruka', meaning 'to weave'.

 

Our goal is to weave the right action into your business strategy - moving away from

theoretical plans, wasted hours and overload, 

into the implementation of actionable steps, whilst knowing you are fully supported.

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Why are we here? 

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We've been there. 

• Entrepreneurship and business ownership can be a lonely and frustrating road. Each member of the Ruka Team has experienced this and know how debilitating it can be. 

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• For most business owners, we invest enormous time and finance into sourcing the right strategy frameworks, coaches, courses... and then stall on how to actually make the steps happen.

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• You hire people for their core skills and they contribute just that - their core skills and no more. It's hard to get people to invest in the true scope of where you're headed as a business. 

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We believe that every individual deserves to see their business goals and the full potential of their ideas given a fair shot at success. 

Whether your vision involves building a legacy for your family, freedom from the daily grind, or to simply be able to do what you enjoy, it matters.

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No to 'niching'!

The truth is, we have a 'bit of a glitch' about us, in that we find it nearly impossible to only focus on one skillset whilst ignoring the client-company's overall health and direction.

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Instead, we choose to offer our clients:

• the opportunity to share their big picture with people that 'get it'.

• We take time to fully understand the road you have in mind, in order to keep 'levelling up'.

• If we can add to that plan to help bring clarity, smooth progression and accountability, we do! 

 

It's not just about you 😉

Ruka is a company founded on our intention to live and work according to Biblical principles. 

When we invest our knowledge and energy into you and your business, we are accountable to the source of who we are and what we called to do.

This means the way we devote our efforts and attitudes surpasses 'great customer service.' It's a lifestyle.

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Our key characteristics:

The best route from Point A and Point B may be a straight line, but each activity is underpinned by:

• strategic focus,

• celebrating wins,

• investing in the people and opportunities we are given.

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We practice excellence.

No, we won't always get it right, but our clients, peers, and team will get the best we have. 

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We take responsibility - even when it's hard.

We take responsibility for our errors and we celebrate everyone's big wins (and some little ones!). 

 

We don't do 'fluff'. 

We are straightforward, realistic and practical. 

We keep our focus on the end result and the plan in place to get there.

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Where one wins, we all win.

Our goal is to be a blessing to you and each other. From a practical perspective, "You do well; we do well." ​

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Additionally, alongside our clients' growth and success, we encourage and invest in the development and advancement of every part of our own team, and in our wider communities.  

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While your Lead VA will delegate tasks according to strengths, our team structure means that everyone knows how and where their role is being built into the overarching strategy.